Catherine Ebs is facing backlash after posting a grocery store video that many viewers called out as out of touch. From a PR perspective, the bigger issue may be her existing partnership with Sam’s Club, as the brand is referenced in the video. Controversial content can, of course, create challenges for creators with brand sponsorships. #fyp #brands #marketing #samsclub
0:57
Catherine Ebs is facing backlash after posting a grocery store video that many viewers called out as out of touch. From a PR perspective, the bigger issue may be her existing partnership with Sam’s Club, as the brand is referenced in the video. Controversial content can, of course, create challenges for creators with brand sponsorships. #fyp #brands #marketing #samsclub
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