In July, YouTube announced it was teaming up with the music superstars to help promote YouTube Shorts with a worldwide dance-off Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She joined ...

YouTube has turned to K-pop megagroup BTS — and its global ARMY fanbase — to juice up the platform’s Shorts video-clips feature. BTS and YouTube officially announced the Permission to Dance Challenge, ...

BTS have partnered with YouTube to launch a new dance challenge centered around their recent single, “Permission to Dance.” The challenge will launch Friday, July 23rd, and run through August 14th, ...

After months of testing its TikTok competitor in India and a limited beta rollout in the states, YouTube is finally launching YouTube Shorts for everyone in the U.S. and the UK. So now you might be ...

YouTube Shorts are short-form videos with a maximum length of 60 seconds on the popular YouTube platform, specifically designed for mobile viewing. They were introduced to compete with similar short ...

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating ...

YouTube Shorts, the company’s short-form video experience and TikTok rival, is launching today in the U.S. The feature allows creators to record, edit and share short-form video content that’s 60 ...

YouTube’s algorithm loves content that delivers punchy value fast. This means that Shorts can be your best friend for getting eyes on your work—but not all Shorts are created equal. Let’s break down ...