Keep your head above water, if you can.

Here is how a single investment in Apple made on Tim Cook's first day measured up against everything that followed.

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...

Elon Musk said soaring memory costs are the "biggest price jump in anything I've ever seen" and that the solution is "MUCH ...

Apple’s WWDC26 keynote at 1 p.m. ET gives developers, investors and consumers a first look at the company’s next software updates across iPhone, Mac, iPad, Apple Watch, Apple TV and Vision Pro. The ...

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Earlier this week, Apple made waves in the tech industry with some significant price increases to several of its products.

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple ...

Apple is getting ready to take the wraps off its latest lineup of iPhones later this year, though it’s unclear how big an impact the memory shortage will have on pricing. The WSJ estimates that the ...

From Sam Altman and Tim Cook to Mark Zuckerberg, Jeff Bezos and Bob Iger, here’s who attended the exclusive Sun Valley ...